Friday 19 June 2015

Plan to succeed with an efficient digital planning team



Digital marketing A team of planners

Digital marketing: A few years back, lots of CEO s and planning managers were either not interested in digital space or thought it to be ineffective in generating revenue in a long term. However as the time passed by and digital marketing somehow proved to be the active channel that helps in organizations’ integrated marketing communications strategy.

The most important and basic thing in digital marketing is to be understood here is; you can’t escape the digital space in a long run. The most pressing factors why companies avoid getting into digital forum can be narrowed down to few explained points below.


1. Lack of integrated marketing communication: 

Planning Digital Marketing to promote your brand, then you need to be visible in all the channels. That includes; electronic, print, outdoor and Social Media Marketing. Lack of integrated effect will always leave you with an option to leave the digital space.

2. Not aware of online market share: 

If you don’t have proper information about your product’s or brand’s online market share, you will always miss the point to target your digital consumers.

3. Lack of planning, budgeting and marketing mix: 

If you are lagging behind the planning and budget allocation of your marketing campaign, then it is most likely that you will always stay behind integrating your marketing effort into the digital space.

The importance of a planning team: 

If you are keen on boosting your business, then you need to have a team of experts who understands the marketing games. Not only understand the marketing games, along with this, you may require a team of experts who will lead you through the digital space. The digital space is overly volatile; it requires proper understanding, research and tactical execution to succeed in the space.

The primary thing you need to address is the consumer share, the online space holds. Once you get the details of the market share, then you can direct your team to do a proper research on; how the consumers behave on the web. After identifying the consumer behavior and their psychological motivation factor, you need to strategize and allocate a time frame and budget to the campaign.



Once you have allocated the budget, then the whole game comes down to the tactical execution. At this time, you need to be very careful about your messages and facilities you promote through Digital Marketing. Once you are in the digital space, you need to monitor and analyze the campaign success. This analytical method will also lead you more finding of your customer and product as it gives a direct communication with the consumer. The best thing about digital advertising is it gives you one to one customer interaction which will benefit you in product development and service development.

It is time you should allocate a team to handle your digital communication and digital marketing aspect for a better growth.

No comments:

Post a Comment