Plan to succeed with an efficient digital planning team

Digital marketing A team of planners

Digital marketing: A few years back, lots of CEO s and planning managers were either not interested in digital space or thought it to be ineffective in generating revenue in a long term. However as the time passed by and digital marketing somehow proved to be the active channel that helps in organizations’ integrated marketing communications strategy.

The most important and basic thing in digital marketing is to be understood here is; you can’t escape the digital space in a long run. The most pressing factors why companies avoid getting into digital forum can be narrowed down to few explained points below.

1. Lack of integrated marketing communication: 

Planning Digital Marketing to promote your brand, then you need to be visible in all the channels. That includes; electronic, print, outdoor and Social Media Marketing. Lack of integrated effect will always leave you with an option to leave the digital space.

2. Not aware of online market share: 

If you don’t have proper information about your product’s or brand’s online market share, you will always miss the point to target your digital consumers.

3. Lack of planning, budgeting and marketing mix: 

If you are lagging behind the planning and budget allocation of your marketing campaign, then it is most likely that you will always stay behind integrating your marketing effort into the digital space.

The importance of a planning team: 

If you are keen on boosting your business, then you need to have a team of experts who understands the marketing games. Not only understand the marketing games, along with this, you may require a team of experts who will lead you through the digital space. The digital space is overly volatile; it requires proper understanding, research and tactical execution to succeed in the space.

The primary thing you need to address is the consumer share, the online space holds. Once you get the details of the market share, then you can direct your team to do a proper research on; how the consumers behave on the web. After identifying the consumer behavior and their psychological motivation factor, you need to strategize and allocate a time frame and budget to the campaign.

Once you have allocated the budget, then the whole game comes down to the tactical execution. At this time, you need to be very careful about your messages and facilities you promote through Digital Marketing. Once you are in the digital space, you need to monitor and analyze the campaign success. This analytical method will also lead you more finding of your customer and product as it gives a direct communication with the consumer. The best thing about digital advertising is it gives you one to one customer interaction which will benefit you in product development and service development.

It is time you should allocate a team to handle your digital communication and digital marketing aspect for a better growth.

Google more than learning SEO Services - 5 Lesson to Learn

Google is a phenomenon. It is something which was never imagined to exit. Beginning with search engines and starting with SEO services, it has widened its arms in almost every sector of IT. How could these bunch of experts prove themselves to the world that they are a brand, they are GOGGLE! We need to learn some lessons from them as well.

Lesson1:

Be the ‘best ‘in what you are ‘good’ at.

Google has so many responsibilities around the globe. Before conquering the world under its scanner Google was known as a search engine to all.All people could think about learning from it is SEO services.What to do and how to deliver it right. But it did not end here. Later came, Android, Chrome, Picasa, Gmail, Hangout, even hardware series like Nexus and many other invasions by Google. That is a lesson well learnt that if your hands lay the best way on something then you definitely beat all your counterparts in THAT section! 

If you want qualified information whom will you ask for answers? No prizes for the guesses, people ‘coz google says:

Lesson 2:

Have an Eagle’s eye

Google - The SEO services trend creator, had hit the controversy button when it blamed of some glitches on Microsoft over their Windows 8.1 launch in January. This kept Microsoft on the edge of a sword for fixing the issue in the given time. Such awareness and apt eye over your competition as well as your own company details help you get away from a lot troubles and making you shine over your trusted clients. 

Lesson 3:

Don’t follow trends, change them

Google has never shown its boring angle to any of the viewers. What is all you can expect from a Search Engine. It has always been fun with awesome doodles, makeover styles, new attributes to pages, and yes, EASTER EGGS. Google - The Trend setter, gives intentional surprise notes, jokes, and hidden messages to the viewers quite often. People love it. So will your clients if you also plan some great ways to nuance your web activity.

Lesson4:

Overload? Multitask; problem solved!

Google has always been keeping its etiquette towards its clients, A-Class. No matter how much troubles it had encountered, Google has never laid back in taking responsibilities and facing them. 

One of the many leading ladies in Google, Maile Carnegie believes, 

“Dealing with information overload is a skill. You have to start getting good filters around what is considered urgent and what is considered important and be able to really filter through the information into those two categories. If you can’t do that you will suffocate.”

So Google has never allowed itself or the people using it suffocate because of work overload. Make multitasking inbuilt.

Lesson 5:

Balancing between employee and work

Google comes under as one of the best places to work in by the survey conducted online and offline through various big companies. Salary, resting rooms, indoor games, interactive activities, just anything to make their employees happy, Google stands out of the lot. Happy employers mean better work. Google knows that, so should you. Remember movie – The Internship, I bet you would have thought of at least doing a really tini-mini internship at Google. 

It’s like party for employees there, daily along with WORKING. 

Not necessarily you are an digital marketing entrepreneur, Google always has lessons to give you. 

When should you begin with Email Marketing

Email connects you to folks. Its a very cool concept to wrap the market. Simply, to start the email marketing with no sure plans and strategy can never be a healthy decision. So now you are left with about; “How and When to start with Email Marketing?”

Before you start with Email Marketing it is important to understand what is your decision & when you want to start blasting with the emails.

1.  Are you initially ready?  

Yes, while deciding for Email marketing you are directly going to talk to the target audience. You are telling them that we are in the market with our services. So, before you start with this, it is very important that you see, what you are promoting. Your product, your website or your services, should be up-to-date.

2. Who will be your target audience?

You have customers who have already subscribed to your services and then you send them a mail about introducing your service again?? Wouldn’t that sound silly? So, you need to filter out your audience, build a list of relevant email addresses.

3. Do you have the right email marketing software?

Wouldn’t it be too hectic to check who you sent the mail? Who replied? Who ignored? Which email address is incorrect? So here is when the software plays its role. And of course, once you begin, it will always give you better results.

Finally, if you are sure about what you are about to promote is perfect, it is the right time to begin with your emails.

We don’t say this is it, but, there are many other sources that will give you information about when you need to begin with email marketing. Here’s a source from Livebrain Technologies, that we found could be helpful too: Steps for email marketing

If you are thinking to begin email marketing services or already have a vendor, but, want some help, we are here! Green Graphica UK is ready on its toes to serve your needs. Contact us, we would love to help.